Many of us as children begged our parents to get us a puppy. We made the case of why we wanted it, what we were prepared to do to clean up after it, how we would be responsible for it, and how this would add to the joy of the entire family. If you were a great salesperson, you ended up with a new furry friend. And, that is when the hard part started.

Your CRM business case is no different. Getting approval is the easy part. Cleaning up the, well…you know, is where things can get messy. Your CRM initiative needs a “Puppy Plan”, which is entirely centered around execution of what you promised. Read the last article in this series to learn what to do.

Your CRM needs a puppy plan.