Rear Admiral William V. Cross, U.S. Navy (Retired)

Performance Coach and Operational Expert

Bill Cross enjoyed an active duty U.S. Naval career for 33 years, retiring as a two-star Rear Admiral. His military experience included combat tours in Vietnam and Operation Desert Storm, and four operational commands including an F-14 fighter squadron, an amphibious assault ship, a nuclear aircraft carrier (CVN-69, USS Eisenhower), and an aircraft carrier striking group.

He was the Navy’s first Program Executive Officer for Aircraft Carriers, where he led the initial design of the advanced command and control system for the Navy’s newest class of aircraft carriers. His other military positions include; Navy test pilot, Test Pilot School flight instructor, engineering manager for the Navy’s F-14 programs, Director of Plans and Policy for the U.S. Transportation Command, and Director of Operations for the U.S. European Command.

Following his retirement from the Navy, Bill worked for 11 years in the corporate world as Vice President of Engineering Systems and Navy Business Development for CACI International, Director of Global Defense Sales and Chairman of the Defense Advisory Board for BearingPoint Consulting, and Defense Leader for Deloitte Consulting. He currently is a member of the Board of Advisors for Electronic Warfare Associates.

Continuing education has played an important role in Bill’s life and career. He holds a Master’s Degree in Management and is a graduate with highest distinction from the Naval War College, the Naval Nuclear Propulsion School, the Navy Test Pilot School, and the Defense Acquisition Management College.

Bill has extensive knowledge of the art and science of military and business war gaming and has broad experience as a participant, Red Team leader, and sponsor in numerous strategic and tactical games. His philosophy on success and high performance is based on the principles of hard work, personal responsibility and accountability, constructive competition, innovation and creativity, and compassionate leadership.

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